Since its launch in 2005 Ukash has become a globally-recognised payment method that enables online transactions using cash, providing freedom from credit and debit card fraud, repudiations and charge-backs, and protecting personal identity. Companies benefit from accepting Ukash because it opens up new markets to which they can sell their goods and services online. Many people don't have credit or debit cards, or even bank accounts, and some are simply reluctant to give their financial details online. Consumers around the world enjoy using Ukash because it is easy and there are no age restrictions. No credit or debit cards are needed and they don't even have to share any personal or financial details. Consumers simply exchange cash for a unique 19-digit Ukash code, which they can then use online. The maximum single transaction amount allowed is £200 / €250 or equivalent in other currencies.