Which online payment methods to accept in India?

The top three payment methods consists of cards (MasterCard, VISA, American Express, RuPay (local debit card)), netbanking (online bank transfers, UPI) and wallet payments (e.g. Paytm, Freecharge). Indian shoppers like to pay with monthly installments.

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E-commerce Market Profile

Find below the key stats for the Indian ecommerce market.
Here you can find the most popular online payment methods in India.

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Indian Rupee (INR)

Household Internet Access Rate


Internet Country Code


B2C E-commerce Market Size

7.5 billion USD (2015 est.)

Population (+ Global Rank)

1.326 billion (2020) (#2)

Online Payment Methods

International credit and debit cards (MasterCard, Visa), Rupay (local debit card), Internet Banking Links, eWallets (PayU Wallet, MobiKwik, Citrus Pay) and Cash Cards (ITZZ card)

Country GDP (+ Global Rank)

$9,474,000,000,000 (#3)

National E-commerce Association(s)

Internet and Mobile Association of India (IAMAI)

GDP per capita (+ Global rank)

$7,200 (#156)

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Online Payment Methods in India

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