Know which payment methods you should offer to make the sale.
People are different. Countries differ. Also when it comes to online payments.
Some countries are driven by card payments, others by alternative local payment methods. Click on the market 'box' below to enter that specific market page. You can find market characteristics and popular online payment methods per e-commerce market.
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iDEAL (online bank transfer system) is the number one online payment method in The Netherlands. iDEAL is supported by all Dutch banks and can be used by more than 10 million Dutch shoppers. Besides iDEAL, MasterCard, VISA, PayPal and pay later methods are commonly used. Read more »
In France, Bank Transfers, Cartes Bancaires and PayPal are popular means of online payment. Paylib, a local digital wallet supported by most French banks gains popularity. The Paylib wallet can be used by over 40 million French people.
Read more »
In Poland, online shoppers use direct online bank transfers powered through their own consumer bank environment. This is often referred to as 'Przelewy24'. Next to bank transfers, MasterCard, VISA and PayPal are popular online payment methods in Poland. Read more »
In Italy, online shoppers prefer their VISA or MasterCard credit or charge/prepaid card (locally issued under the CartaSi or PostePay brand). Besides cards, PayPal and online bank transfers are popular for online payments. Bancomat Pay is gaining in importance: this mobile app based payment method is available to over 37 million PagoBancomat cardholders and be used for e-commerce purchases. Read more »
Down under the most preferred online payment methods are MasterCard, VISA and American Express, followed by PayPal, POLi and ZIP. POLi is an online bank transfer system whereby the shopper pays for the goods and services through their trusted online banking environment. Read more »
In Brazil, people prefer to pay online with Boleto, bank transfers, MasterCard and VISA. Boleto payments can be used by shoppers without a bank account and with only cash as a means of payment. Read more »
MasterCard, VISA and PayPal are the most important online payment methods in Spain. Note that local card processing is highly recommended for better approval rates. Read more »
The mostly used online payment methods in Chile are MasterCard, VISA, American Express and Red Compra. Read more »
The most common and frequently used online payment methods in Peru are MasterCard, VISA, American Express and Pago Efectivo (cash payment option). Read more »
In Mexico people prefer to pay with their MasterCard, VISA credit or debit card. Besides cards, unbanked Mexicans or people without access to debit/credit cards use popular online cash payment options like OXXO and 7Eleven. Shoppers order online and pay with cash at specific OXXO and 7Eleven stores. Read more »
In Colombia people prefer to pay online by using bank transfers (PSE banking system) and cash payment options like Efecty, Baloto and SuRed. Besides these 'alternative' local payment methods, people use their MasterCard and VISA debit (and credit) cards. Read more »
In Hungary the major international debit and credit card brands MasterCard and VISA are commonly used. Some banks do support online bank transfers whereby the shopper completes payment through their own trusted bank environment. Read more »
In Turkey, the top three (3) online payment methods consists of VISA, MasterCard and PayPal. An alternative local payment method called BKM Express (online bank transfer) gains popularity. Read more »
The most popular online payment methods in South-Africa include the major card brands, like MasterCard, VISA and American Express, and Electronic Funds Transfers (EFT, bank transfers). Read more »
In Japan, people prefer to use their debit and credit cards online. VISA, MasterCard and American Express are accompanied by JCB, the domestic card brand. Besides cards, there is an alternative, local payment method called 'Konbini'. This method allows shoppers to pay online through bank transfer and offline cash payments in stores. Read more »
The UK market is dominated by debit and credit cards issued under the VISA or MasterCard brand. Besides cards, PayPal and Klarna (pay later method) are relevant online payment methods to offer to UK shoppers. Read more »
In Denmark, the most popular online payment methods are Trustly, MobilePay, PayPal, VISA (Dankort) and MasterCard. To be able to accept Dankort cards payments, a card processing solution with access to local Danish banks is required. Read more »
The top online payment methods in Norway consists of online bank transfers powered by Vipps (including BankAxept), and Trustly. Besides bank (app) transfers, also the major card brands VISA and MasterCard are important payment methods. Read more »
Finish online shoppers also prefer to pay through an online bank transfer through payment solution Trustly (developed in Sweden). Trustly is followed by the international debit and credit card brand VISA and MasterCard. Klarna and Paytrail complete the top 5 of online payment methods in Finland. Read more »
In China the top payment methods are Alipay and WeChat Pay. All payment options businesses should keep in mind if they have or want to have online and mobile presence in China. These mobile first payment methods are accompanied by Union Pay, the popular Chinese card brand. Apple Pay is also available in China and growing its market share. Read more »
In Indonesia the key payment methods for online purchases are creditcards (MasterCard, VISA), PayPal and ATM and cash payments. ATM payments are basically cash transfers from the shopper's bank account to the merchant's bank account through an ATM branch of an Indonesian bank. Cash payments are cash transfers which can be conducted in particular stores, and which are based upon a printed receipt or 'voucher' with a reference to the online purchase. Read more »
In New Zealand creditcards (VISA, MasterCard and American Express) are the mostly used online payment methods, followed by PayPal. Besides these global brands, Kiwi's also frequently use POLi and AfterPay when purchasing online. Last but not least, Apple Pay and Google Pay seem to rapidly gain more traction. Read more »
In Greece, the major credit card brands MasterCard and VISA (including VISA electron) are the most popular online payment methods. These cards are followed by PayPal, Apple Pay and traditional online bank transfer. Read more »
In Portugal the top three online payment methods consists of MultiBanco, creditcards (MasterCard and VISA) and PayPal. In addition, online bank transfers still represent 10%-15% of all online payments. MultiBanco allows the shopper to pay through an online bank transfer or through a cash payment at one of the 11,000+ Multibanco ATM locations in Portugal. MB way, the mobile payment app by MultiBanco, gains more and more traction. It can be used for both mobile and desktop purchases. Read more »
In Switzerland the key online payment methods are creditcards (MasterCard, VISA, American Express), PayPal, SOFORT and Klarna or RatePay. A new mobile payment app, powered by PostFinance, is on the rise called Twint. Growing in importance are Apple Pay and Google Pay as more purchases are done through mobile (apple) devices. Read more »
In 2019, consumers in the Nordic countries (Sweden, Norway, Finland, Denmark) spend 80 billion euros online. A quantum leap of eight billion euros compared to 2018.
Sourced from 'Nordic e-commerce 2019 report' from DIBS by NETS.
People are different. Countries differ. Also when it comes to online payments.
Some countries prefer card payments, others prefer alternative payment methods.
Your payment method offering determines if a shopper becomes an actual buyer.
This section of About-Payments aims to provide insight in online payment preferences for specific countries.
It outlines market characteristics like online retail sales, mobile commerce trends and popular online payment methods.
To make life easier we have included which payment service providers conduct business locally
and support online merchants for the acceptance of local payment methods.
For online merchants it is important to deeply understand the market(s) they are operating in or want to expand their business to. One of the obvious key factors to take into consideration is market size and growth potential to project chance of success and potential revenue.
For every ecommerce market that is highlighted in this Markets section we provide a high level profile with key statistics on the state of ecommerce, like the total online (retail) sales and internet access rates. A more comprehensive description walks you through the different characteristics of each ecommerce market.
Know your markets. Know the preferred payment methods for the country or markets you are active in, or that are on your list for future expansion.
Do not miss out on selling your goods and attract new customers by not offering the right payment options.
Do they prefer card or alternative payment methods? Do they prefer to use a Pre- or After Delivery Payment Method? See for the listed countries what the popular payment methods are.
The country profiles contain information on the Payment Service Providers, Payment Gateways and Acquirers that are active in that particular market.
PSPs and Gateways provide the ‘technical hub’ for eCommerce merchants to local and international payment methods. They 'sit' between the merchant's checkout page and the financial institution or bank (=Acquirers) that processes the transaction. Acquirers pay out the merchants directly, via the PSP or Payment Gateway.
Depending on the payment provider type they 'route' transactions, collect funds from and negotiate transaction pricing with the Merchant Acquirer. For more information on the different payment provider types visit our Provider section on About-Payments.
By simply clicking on the Payment Provider's 'business card', you can easily access their profile page and see what payment methods and shopping carts they support.
Some countries or regions have ecommerce associations that look after the interests of online merchants and suppliers.
Some of these ecommerce governing associations have instated a branche-wide label that assures consumers they are are dealing with a trustworthy online merchant. Merchants looking for certification need to comply to specific rules & regulations related to the protection of consumer rights.
These associations can guide start-ups and merchants entering from abroad by providing more in-depth market knowledge and provide access to a great network of ecommerce experts and industry related events.