Which online payment methods to accept in Italy?

In Italy, online shoppers prefer their VISA or MasterCard credit, debit or prepaid card. Most of these cards are issued under the CartaSi or PostePay brand. That's why these two bank brands are recognized as 'payment methods'. Besides cards, PayPal and online bank transfers are popular for online payments.

Bancomat Pay is a domestic Italian mobile payment method with huge potential. Over 37 million Italian people with a PagoBancomat debet card will be able to use Bancomat Pay for P2P, in-store and online transactions.

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E-commerce Market Profile

Find below the key stats for the Italian ecommerce market.
Here you can find the most popular online payment methods in Italy.

Would you like to know which Payment Service Providers can help you to accept payments online?
Start with our short list of Payment Service Providers in Italy.


euro (EUR)

Household Internet Access Rate

Internet Country Code


B2C E-commerce Market Size

28.3 billion USD (2015)

Population (+ Global Rank)

62.4 million (2020) (#23)

Online Payment Methods

Visa (inluding Carta Si and PostePay), MasterCard, PayPal, SEPA credit transfer, MyBank

Country GDP (+ Global Rank)

$2,317,000,000,000 (#12)

National E-commerce Association(s)


GDP per capita (+ Global rank)

$38,200 (#50)

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Online Payment Methods in Italy

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