Adyen announces availability of its Magento Payment Module for Brazil

LAS VEGAS, USA & SAO PAULO, BR | Adyen, the global payment solutions company, has today announced at Imagine eCommerce, the world’s premier Magento developer conference, that an Adyen Payment Module is now available on the Magento ecommerce platform in Brazil. The move follows significant growth in merchant adoption of Magento, in addition to supporting Adyen’s own rapidly expanding international and Brazilian customer base in the region.


The Magento ecommerce platform provides merchants with unprecedented flexibility and control over the look, content and functionality of their ecommerce store. With many Magento merchants already using the Adyen Payment Module in the US, Europe and Asia, Adyen’s internal team has worked closely with E-Smart, a local Brazilian Magento provider, to develop an offering tailored to meet the rigours of the Brazilian market. Integrated into the Adyen Payment Module for Magento are a wide range of features, including Instalments, Portuguese language functionality and all the most relevant local payment methods.


Vinicius Pessin, CEO, E-Smart, explains, “E-Smart works alongside merchants through every step of the process to develop ecommerce offerings that can handle the complexities of the Brazilian market. Together with local, like-minded partners such as Adyen, we are able to provide merchants with the strategic ecommerce support they need to allow them to focus on other core business requirements. A number of our customers using the Magento platform have already begun successfully processing payments using the Adyen module, including the likes of GrupoSTR, Tonini, TimeSuplementos and Universalcosmeticos.”


The Brazilian market poses a variety of challenges to ecommerce merchants from a payments perspective. For instance, card processing via a Brazilian acquiring partner is crucial as 30% of all issued consumer debit and credit cards have not been enabled for international processing. In addition, local payment methods such as Boleto and instalment-based transactions have rapidly grown in popularity. Paying by instalment now makes up almost 80 percent of all ecommerce purchases in Brazil.


“The integration of features specific to the Brazilian market on the Adyen Payment Module for Magento provides merchants with an easy way to optimise payment processes for their Brazilian customers,” explained Roelant Prins, CCO, Adyen. “Adyen understands that the ability to manage acquirer relationships through a single payment module, whilst also providing a comprehensive payment overview, is extremely attractive for merchants looking to simplify processes. We are delighted to make this announcement at Imagine Ecommerce, and look forward to working with many more Magento merchants in the future.”


Adyen & E-Smart are attending Magento’s International Imagine Conference in Las Vegas this week. For more information on the Adyen Magento Payment Module please contact


About Adyen Headquartered in Amsterdam, with offices in Boston, San Francisco, London, Paris, Stockholm, Sao Paolo and Singapore, Adyen is a leading, multichannel payment company. Adyen provides a fully outsourced payment solution, built on over 15 years of industry experience, which enables merchants accept payments from anywhere in the world. Adyen supports all relevant sales channels, including online, mobile and Point-of-Sale (POS), and can process more than 200 different payment methods, 187 transaction currencies and 14 settlement currencies used across six continents. The Adyen solution is highly scalable and can be completely customized to meet any merchant requirement. Adyen works with many global customers including SoundCloud, Getty Images, Benetton, KLM, PopCap Games and Vodafone. For further information, please visit


About Magento The Magento eCommerce platform serves more than 150,000 merchants worldwide and is supported by a global ecosystem of solution partners and third-party developers.  Magento is a feature-rich, open-source, enterprise-class platform that offers merchants a high degree of flexibility and control over the user experience, catalog, content and functionality of their online store.  In August 2011, Magento was acquired by eBay Inc., and is now a division of X.commerce, Inc. (an eBay Inc. company).


About E-Smart E-Smart is a leading online commerce company based in Sao Paulo Brazil. Their Magento based platform serves companies wishing to operate in commerce regardless of size. In addition, other operational and financial services are also be offered to customers. It’s strategy team works with retailers and with the current ecosystem of e-commerce to understand the needs of customers, market and competitive environment. A lot of e-commerce knowledge like the best experiences of usability, intuitiveness and design is gathered in a single tool. The E-Smart platform serves hundreds of Brazilian stores, including Hering, and Nutriworld Arena with their unique and innovative platform.  E-Smart now has a staff of 20 professionals. It is expected to reach 200 clients and a turnover of £ 20 million by the end of 2013.

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