Infobip mobile payments platform converts billions of mobile users into revenue

LONDON, UK - COLOGNE, GERMANY  | Infobip, a leader in cloud-based mobile messaging and payments solutions for enterprises and mobile operators, announced that its mobile payments solution can reach more than 2 billion users in more than 70 countries, leading to a 10x increase in merchant revenue and up to 85 percent conversion rates for successfully completed transactions.



Cloud-Based Mobile Billing Solutions

Infobip’s growing success in the mobile payment sector is attributable to multiple factors, including the decades-long leadership in developing cloud-based solutions for mobile messaging services platform for enterprises and mobile operators.



Infobip’s Centili mobile payments platform features direct mobile billing (direct carrier billing) technology, which allows small online payments to be made directly from within mobile apps and services and charged directly to users’ mobile phone bills. Direct mobile billing removes payment barriers and helps increase engagement and conversion for a broad range of services, from mobile gaming to social networking and beyond.


Infobip: invest in mobile payments

“Infobip’s long-time leadership in mobile platform development has kept us at the center of industry innovation, and we have focused our investments on expanding into important new sectors like mobile payments,” Paolo Rizzardini, Infobip’s vice president of mobile payments. “We work closely with enterprises and mobile operators to identify the most critical needs for payments solutions and use our expertise to implement those features into our platform.”


Increase in traffic 

Infobip entered the mobile payments sector in 2011, adding to an already established footprint in SMS platform for the mobile industry. The company now has more than 80 people developing mobile payments solution and expects 100 percent revenue growth in mobile payments in 2013. Merchants that have implemented Infobip’s mobile payments have seen up to 900 percent increase in traffic overall, and 675 percent increase in the number of clients they engage.


“Our mobile payments solution is built on our extensive knowledge of the needs and behavior of mobile operators and users,” Rizzardini said. “We continue to stay close to the pulse of mobile industry innovation to ensure that our platform features the most cutting-edge mobile payments capabilities.”


Infobip will be showcasing its mobile payments expertise, the Centili platform, for the interactive gaming industry at Gamescom, the world’s largest event for interactive gaming and entertainment.



Infobip is a global provider of mobile solutions connecting mobile network operators and enterprises through an in-house developed and operated mobile services cloud. Our converged messaging, mobile payments and push notifications services bring a mobile dimension to any business. Offices on six continents and strategic partnerships with major telco groups enable us to provide seamless integration and delivery. Always looking for innovation and new ideas, fostering a customer-first business philosophy and being at home in every part of the world makes us the reliable provider for tens of thousands of clients worldwide.



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