A/B study | Payment Solution Be2Bill drives conversion rates by 7-10%

BRUSSELS  | A study conducted by AB Tasty, a company specialised in online comparative tests, confirms the decisive influence of the payment solution Be2bill (Rentabiliweb group) on merchant site shopping cart conversion rates.


A/B Study Results 

Over fifteen days of intense activity (during the sales), AB Tasty carried out an A/B test between Be2bill and a payment solution provided by a traditional bank on its client site


  • for all transactions, Be2bill obtained a conversion rate that was 7.1% higher than the bank
  • for transactions from new customers, Be2bill's conversion rate outperformed the bank by 10.7%.

Be2Bill drives higher conversion rates

During the study, these testing operations scored a 99.7% accuracy rating. This study shows Be2bill's positive influence on merchant site conversion rates, which does not require additional effort from the merchant. "The AB Tasty test confirmed that, for equivalent website traffic, our revenue increased just by changing our payment solution," stated Thierry Flechet, President of MODZ.


Payment Solution Key For Conversion

"Payment is a key stage in online sales. With an optimised payment solution that aims to boost 'conversion rates', merchants can now maximise their revenues and their profitability for equivalent website traffic," added Thibaut Faurès Fustel de Coulanges, the Rentabiliweb Europe CEO.


Comparative A/B study 

On the strength of these results, the Rentabiliweb Group has decided to launch a more comprehensive comparative study, in order to measure its Be2bill payment solution against the solutions offered by the main traditional French banks. This study will be incorporated into a more extensive report on online payment, which will be published in 2014.


About Rentabiliweb

Founded in 2002, the Rentabiliweb Group offers businesses and webmasters a leading platform of website traffic monetisation services (e.g. payment and micropayment solutions). It has been definitively approved as a Payment Body by the Banque de France and as a member of the French Bank Card Group (Groupement Carte Bancaire) for the provision of online payment solutions, with the Be2Bill solution. It also runs affiliate programs, offers online advertising space brokerage and interactive voice services for offline media, and provides acclaimed expertise in loyalty programs and direct marketing.


About Be2bill –

Be2bill is a multichannel payment solution that Rentabiliweb launched in 2012. As an acquiring institution that offers merchant accounts for online and local retailers, as well as a Payment Service Provider, Be2bill can provide e-commerce sites and physical points of sale with optimised solutions for bank card transactions. Rentabiliweb Europe has been accredited by the Banque de France Prudential Control Authority since 2011 and is also a member of the Groupement Cartes Bancaires credit card consortium. The Be2bill solution is based on a PCI/DSS Service Provider level 1 secure platform. Be2bill is the first acquiring institution in France to have obtained a Merchant Agent licence from Visa, the world's most advanced processing network.



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