NEW YORK, NY | For those looking to get a head start on their holiday shopping, J.Crew and MasterCard are making it a little simpler at jcrew.com. Starting in November, consumers can take advantage of MasterPass™ at checkout. This digital wallet service enables shoppers to use any payment card or enabled device to unlock a simplified and speedier checkout experience whether they are at home, in a store or on the go.
Simple Click or Touch
With MasterPass, shoppers can pay for the things they want with the security they demand, through the simple click of a mouse, touch of a tablet or tap of a smartphone. The wallet securely stores shoppers preferred payment and shipping information which is readily accessible when they click on the Buy with MasterPass button and log into their account.
Ease and Simplicity
“The world of online shopping is changing rapidly. Customers want ease and simplicity. MasterPass has paved the road to easy,” said Jenna Lyons, president and executive creative director, J.Crew. “We were thrilled to partner with MasterCard and to be one of the first to share in this new technology.” “The MasterCard team put together a great campaign to support the launch of MasterPass and we are thrilled to be partnering on such an exciting initiative, especially during the busy holiday shopping season.”
MasterPass Marketing Campaign
The introduction of MasterPass at the J.Crew online checkout will be supported by an integrated marketing program that includes the launch of a new advertising spot – the first for MasterPass and J.Crew – focused on J.Crew’s seasonal offerings and highlighting MasterPass as shoppers’ shortcut to online holiday shopping at J.Crew. The program will also encompass digital and social initiatives set to kick off in November.
Enhancing Online Checkout
“We’ve all experienced the frustration of attempting to quickly input payment and shipping information when shopping online only to receive repeated error messages,” said Michael Cyr, group executive, U.S. Customer Delivery, MasterCard. “MasterPass eliminates this by providing shoppers with a faster, easier online checkout enhancing their shopping experience and leaving them more time to enjoy the things that matter most.”
MasterPass Sign Up
Cardholders can sign up at www.MasterCard.com/MasterPass or by clicking on the ‘Buy with MasterPass’ button when checking out at www.jcrew.com starting this November. As MasterPass continues to evolve, J.Crew online customers will be provided additional tools and engagement mechanisms to further enhance their shopping experience through intelligent, easy-to-use offerings.
MasterPass is a digital service that allows consumers to use any payment card or enabled device to discover enhanced shopping experiences that are as simple as a click, tap or touch – online, in-store or anywhere. The MasterPass suite of services includes: MasterPass checkout services to provide merchants a consistent way to accept electronic payments regardless of where the consumer may be; MasterPass-connected wallets to enable banks, merchants and partners to offer their own wallets; and, MasterPass value added services to enrich the shopping experience before, during and after checkout.
About J.Crew Group, Inc.
As of October 26, 2013, the Company operates 443 retail stores, including 257 J.Crew retail stores (including 1 UK store, 9 Canadian Store and 8 crewcuts stores) and 65 Madewell stores and 121 factory stores. Additionally, certain product, press release and SEC filing information concerning the Company are available at the Company’s website.
MasterCard, www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.