Digital River to Support Panasonic’s VIERA Connect Market Expansion into over 20 European Locales

Customers now able to purchase applications and physical products through the VIERA marketplace

MINNEAPOLIS – Nov. 17, 2011 – Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced it has extended its U.S. e-commerce agreement with Panasonic, a leader in connected TV entertainment. Based on the new agreement, Digital River is supporting purchases made via the VIERA Connect™ Market in 27 European countries, including Austria, Belgium, Estonia, France, Germany, Greece, Ireland, Italy, Spain, Sweden and the Netherlands and the UK. Using their remote controls, owners of VIERA Connect-enabled VIERA® HDTVs can personalize their connected HDTV experience with free and paid third-party apps acquired through Panasonic’s online catalog. In some countries, consumers will also have the opportunity to order hardware products from the catalog.

“The VIERA Connect Market takes home entertainment to the next level as consumers can add premium applications, including videos, music, social networks, games and more, to their televisions,” stated Fabien Roth, general manager of consumer TV at Panasonic Europe. “Combined with Digital River’s extensive experience handling cross-border orders and payments, consumers can be assured that our marketplace will offer leading technology and online shopping best practices trusted across Europe.”

“With the dramatic growth of Internet-enabled devices, consumers have become super connected,” said Tom Donnelly, Digital River’s president and chief operations officer. “People expect to be able to connect to the Internet when they want, where they want and through the device of their choice – including their televisions. Powered by Digital River’s commerce solution, Panasonic’s global VIERA Connect Market, will provide users a seamless and easy-to-use e-store shopping experience that allows them to make a purchase from the comfort of their homes.”

The online marketing and sales of digital and physical products across international borders is being supported by the Digital River® Global Commerce™ cloud-based enterprise solution. This comprehensive solution offers a wide-range of e-commerce features, including localization, fraud screening, and digital and physical fulfillment. The Digital River Global Commerce solution also handles local regulations, such as taxes, privacy issues, export laws, currency exchanges and recycling fees.

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