txtNation expands mobile payments service to Switzerland

GENEVA | txtNation has now launched its Direct Operator Billing solution in Switzerland, via the country’s largest operator, Swisscom as part of its strategy for delivering first tier SMS messaging and mobile payments globally. As a successor to the former state-owned PTT (Post, Telegraph, Telephone), Swisscom has over 55% of the market share, with 5.4 million mobile customers.


Mobile Penetration Rate Switzerland 

With a population of nearly 8 million and a mobile penetration rate of 122.3%, the addition of Switzerland marks a significant part of txtNation’s recent expansion of its European operations. As mobile payments grow, with more and more businesses taking advantage of the growth in the amount of mobile phones owned, txtNation has pushed its direct coverage, offering highly competitive rates.


'Offer Mobile Payment Service in Switzerland'

Ashley Cross, COO at txtNation commented “We’ve worked hard to get Swisscom aboard and integrated into our platform, and this will no doubt be hugely beneficial to our clients. This is a superb Mobile Network Operator, which is a household name in Switzerland and has been at the forefront of the industry for a long time.” Talking positively of the expansion, Ana Reed Davies, Account Manager at txtNation said “The deal with Swisscom allows us to offer great rates and a great mobile payment service in Switzerland. With an average annual income of over $45,000, the Swiss market is a strong market for businesses to operate in”


Mobile Billing Award Winner 

The deal was signed in June of this year and txtNation have since been working hard to integrate Swisscom into its platform. During that time, the award-winning provider of mobile billing and messaging solutions has launched solutions in a number of countries to expand its global reach, including a direct carrier billing solution in the United States. txtNation are now working with a number of businesses who operate in other countries, helping them to successfully enter the Swiss market.


About txtNation

txtNation is an outstanding multi award-winning, tier-one aggregator across mobile billing and messaging. Focussing on sophisticated, ease-of-use solutions designed and supported by knowledgeable technical and customer support teams, txtNation has consistently proved itself one of the most efficient and cost-effective mobile billing and messaging providers in the business. txtNation's global reach means that it can facilitate mobile messaging services and products via an international SMS Gateway across North America, Europe, Australia and Africa. 


txtNation has developed strong partnerships with many major industry leaders to ensure our solutions are compatible, well-connected and secure. txtNation has over 7000 clients large and small on every continent who are already experiencing the outstanding advantages which txtNation has to offer. txtNation's products and services increase customer acquisition, improve loyalty and build trusted brands and awareness through direct, personal, easy, and immediate communications.


You can find out more about txtNation and its mobile messaging options through any of these channels:,, +44 (0)203 283 8828, twitter @txtnation



About Swisscom

Swisscom is Switzerland's leading telecoms provider, with 6.3 million mobile customers, 943,000 Swisscom TV customers and around 1.8 million broadband connections (retail). In the first nine months of 2013, the company's 20,194 employees (full time equivalents) generated revenues of CHF 8.5 billion. Some 907 young people completed an apprenticeship at Swisscom in IT, telematics, mediamatics, retail sales, commerce and customer dialogue.



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