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MobiKwik Wallet On The Rise in India

NEW DELHI | MobiKwik, India’s fastest growing mobile wallet player, announced reaching the One million downloads milestone for its mobile wallet App on the Android platform. This makes MobiKwik the first consumer wallet company to achieve this milestone in its category. Mobikwik offers cash back on Android App to celebrate the milestone and allocates Rs.1 million for campaign.

 

Significant Milestone within 12 months

MobiKwik reached this significant milestone of a million downloads for its Android App in a time frame of 12 months from its launch. The company attributes this fast growth of the App to ease of use, convenience and security. MobiKwik’s Android App has consistently been highly rated for being simple to use, fast and light. The app is 700KB in size, that makes it the lightest in its category. It is one of the top 4 Shopping Apps on the Google Play store for Android.

 

Mobikwik Wallet App

Across all platforms the MobiKwik wallet App has more than 2 million downloads, and over 2 million transactions processed every month. According to the company, 50 percent of its business is through the Android App, while the rest is through its other platforms such as the website, mobile website, phone, and Apps on iOS and Windows.

 

'5 Million Downloads in 2014' 

Bipin Preet Singh, CEO & Founder, MobiKwik, expressed delight over the million-user achievement, and expects continued growth over the next year. “We expect to reach the next milestone of 5 million downloads for the Android app in 2014. We aim to develop the App into a complete wallet solution”, said Bipin.

 

Growing at more than 400% year on year

“Our projections indicate that in the next 5 years, more than 300 million Indians would attempt to do their first digital transaction using a smart phone. We hope that this first transaction will be completed via a MobiKwik wallet. For users who are getting on the Internet for the first time using their mobiles, the exhilaration of being able to pay and purchase something is life changing. That’s why we have a very loyal user base that is growing at more than 400%” year on year”, he added.

 

Limited Cash Back Offer 

To celebrate the one million-download milestone, MobiKwik has announced a limited time cash back offer of 10% to its MobiKwik wallet Android App users and has allocated Rupees 1 million (approx 12.000 euro) for this campaign. Users can avail the cash back by using the unique promo code – MILLIONCLUB. This offer will be run till Dec 31st 2013.

 

About MobiKwik

Started in 2009, MobiKwik is a digital wallet service with a turnover of close to INR 200 crores and nearly 3 million users in India. The MobiKwik wallet powers all transactions on MobiKwik. Adding money to the wallet allows users to buy products and services across various channels –Apps, SMS, Internet, Mobile website or through a phone call. MobiKwik is the fastest way to recharge mobiles and pay bills in India across - prepaid and post-paid mobiles, television, data cards, broadband, landline phones, electricity, gas and insurance and to shop for offers across merchants in several categories. Visit MobiKwik to know more about the company.

 

Contact

Abhilasha Padhy; Abhilasha.padhy@aether-marketing.com; Mob: 9811994307

Kavita Nayyar; kavita@aether-marketing.com; Mob: 9990008790

 

 

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