India's Ecommerce Market Rose 88% in 2013

NEW DELHI | India's ecommerce market grew at a staggering 88 per cent in 2013 to USD 16 billion (11.6 billion euro) according to a survey by industry body Assocham.


More Online Payment Options and Segments

"The increasing Internet penetration and availability of more payment options boosted the ecommerce industry in 2013," Assocham Secretary General Rawat said. "Besides electronics gadgets, apparel and jewellery, home and kitchen appliances, lifestyle accessories like watches, books, beauty products and perfumes, baby products witnessed significant upward movement in the last year," Rawat said. The products that are sold most are in the tech and fashion category, including mobile phones, ipads, accessories, MP3 players, digital cameras and jewellery, among others, it found.


$56 billion by 2013 

According to the survey, India's ecommerce market, which stood at $2.5 billion in 2009, reached $8.5 billion in 2012 and rose 88 per cent to touch $16 billion in 2013. The survey estimates the country's e-commerce market to reach USD 56 billion by 2023, driven by rising online retail.


Mumbai tops the list

As per responses by 3,500 traders and organised retailers in Delhi, Mumbai, Chennai, Bangalore, Ahmedabad and Kolkata who participated in the survey, online shopping grew at a rapid pace in 2013 due to aggressive online discounts, rising fuel prices and availability of abundant online options. Among the cities, Mumbai topped the list of online shoppers followed by Delhi, while Kolkata ranked third, the survey found.


Online for The Younger Generation

The age-wise analysis revealed that 35 per cent of online shoppers are aged between 18 years and 25 years, 55 per cent between 26 years and 35 years, 8 per cent in the age group of 36-45 years, while only 2 per cent are in the age group of 45-60 years. Besides, 65 per cent of online shoppers are male while 35 per cent are female.


'India's E-commerce Future Seems Very Bright'

India has an Internet base of around 150 million as of August, 2013. "Having close to 10 per cent of Internet penetration in India throws a very big opportunity for online retailers to grow and expand as future of Internet seems very bright," Rawat said.


10% lack a credit or debit card 

Those who are reluctant to shop online cited reasons like preference to research products and services online (30 per cent), finding delivery costs too high (20), fear of sharing personal financial information online (25) and lack of trust on whether products would be delivered in good condition (15), while 10 per cent do not have a credit or debit card.


Sourced from Press Trust of India, December 31st, 2013



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