BRAZIL | New statistics show that the ecommerce market in Brazil is set to be boosted by 27 per cent in 2014, compared to last year’s figures.
Brazilian eCommerce Association
The Brazilian E-Commerce Association (ABComm) claims that R$39.5 billion (12.3 billion euro) is set to be made via e-commerce in 2014. Experts from ABComm also say that advances in the 4G network and investment into local infrastructure are set to help more Brazilians start buying more online.
World Cup will Boost Online Sales
Mauricio Salvador, president of ABComm, told zdnet.com : “The World Cup should boost mainly sales of electronics and sporting goods, which are already strong in Brazilian e-commerce.” He added: “Despite the slowing economy and the increasing levels of personal debt in Brazil, the national e-commerce gained ten million new customers in 2013, which helped maintain the industry’s average growth rates of recent years.”
Brazilian eCommerce Market 2013
E-commerce in the country added up to online sales of R$31.1 billion (9.7 billion euro) in 2013. Fashion and Accessories was the most popular category for purchases in 2013, followed by home appliances, health and beauty, electronics and personal computer items.
Sourced from First Atlantic Commerce, January 13th, 2014.