AMSTERDAM | Showroomprive.com teams up with Adyen to facilitate its rapid European expansion. With Adyen, Showroomprive.com is able to maximise the number of online payments made from any device – notably smartphones and tablets. Mobile devices already account for more than 40% of the company’s orders.
Offering a choice of payment methods
Adyen enables Showroomprive.com to increase its international customer base by offering a choice of payment methods adapted to each local market. Adyen provides very extensive international coverage with the capability to process more than 251 payment methods and 187 currencies. PingKi Houang, Showroomprive.com’s CEO, stated: “Adyen has become a key player in the payment industry. It is an ideal partner for us as it provides the technology tools we need to support our international development.”
Selectively authenticate higher-risk transactions with 3D Secure
For fraud prevention, Showroomprive.com relies on Adyen’s integrated risk management solution to selectively authenticate higher-risk transactions with 3D Secure. Adyen enables the dynamic implementation of cardholder validation through the Verified by Visa and MasterCard Secure Code mechanism, based on the transaction’s risk level. Showroomprive.com can continuously configure and adapt this feature to its business model in the Adyen back office to ensure the highest conversion rates with less chance of fraud.
Impact of Adyen’s solution
“Adyen has unparalleled expertise in payment and offers innovative solutions to maximize the conversion rate of e- commerce and m-commerce payments. The great responsiveness of Adyen’s team in France and their attention to our needs is another strong asset. We already use the Adyen platform in four countries and aim to speed up its implementation in the other countries where we operate, because we’ve already seen the positive impact of Adyen’s solution on our results.”
The Showroomprive website organises for its members, private sales, on products of famous brands (ready-to- wear clothing, cosmetics, travels, decoration) with important reductions (70 % on average). The company registered 280 million euro turnover in 2012 and works with more than 450 employees today. For more information see www.showroomprive.com.
Adyen is a global provider of international and omni-channel payment solutions. Adyen holds full acquiring licenses for Visa, MasterCard, American Express, Diners, Discover and Union Pay schemes enabling its platform to process payments from any sales channels including online, mobile, and point-of-sale (POS). The Platform is highly scalable and can be completely customized to meet any merchant requirement. Adyen processes over 250 local payment methods and 187 transaction currencies used on six continents, making it the ideal partner for international expansion. Click here for to view Adyen's Profile within our Knowledge-Base section.￼