RUSSIA | AliExpress, a global retail marketplace part of Alibaba Group, starts offering Yandex.Money as a payment option. Now Russian consumers shopping on AliExpress will be able to pay commission free using their Yandex.Money e-wallets. Shoppers will soon have the option of paying for goods from the balance on their mobile phones or in cash at 170,000 locations.
AliExpress second most popular foreign online store in Russia
According to official statistics, in 2013 more than 20 million packages from AliExpress sellers were sent to Russian shoppers, averaging 60,000 packages a day. Research conducted jointly by Yandex and GfK revealed that the Chinese platform is the second most popular foreign online store in Russia. 14% of Russian users that have shopped at overseas online stores in the past 12 months expressed a preference for AliExpress. That is less than the category’s leader eBay (21% of users), but more than Amazon (10% of users).
Russia among top three
“Russia is among the top three markets where our users are located and we are happy to introduce a new payment option that many of our Russian users are familiar with,” says Denis Makkaveev, Business Development Executive, AliExpress Russia. “With the addition of Yandex.Money’s payment solution, we are continuing our mission to improve the user experience and make shopping on AliExpress simpler, easier and more enjoyable for our users in Russia.”
Tens of thousands of orders per day
“Every day AliExpress receives tens of thousands of orders from Russia,” said Dmitry Danilenko, CCO at Yandex.Money. “Cross-border e-commerce is growing at an impressive rate: in the last year market volumes have doubled in Russia. The start of AliExpress accepting payments through Yandex.Money is a momentous event for both parties and will be of great benefit to our customers.”
Global Marketplace AliExpress
Launched in April 2010, AliExpress (www.aliexpress.com) is a global retail marketplace targeted at consumers worldwide, many of them located in Russia, the United States and Brazil. The platform enables consumers from around the world to buy directly from wholesalers and manufacturers in China and have access to a wide variety of products at wholesale prices. AliExpress is a business within Alibaba Group.
Yandex.Money is the largest electronic payment service in Russia. The Yandex.Money payment solution for merchants allows online stores to accept bank cards, e-wallets, and cash via payment kiosks. Currently, over 65,000 online stores use Yandex.Money’s payment solution. Yandex.Money offers consumers easy, safe, and reliable methods of paying online. The service hosts 18 million user accounts with about 12,000 new accounts opened daily. The platform handles more than 150,000 customer payments every day. According to TNS, Yandex.Money is Russia's most well-known and widely used payment service: 87% of Russians are familiar with it, and 22% regularly use Yandex.Money to make payments. Click here to see which Payment Service Providers support Yandex.Money.
Sourced from Yandex.Money, July 1st, 2014