UK commits to by Visa

LONDON | Visa Europe confirmed that it has secured commitment from 55% of the UK’s issuance base, which accounts for more than 60 million card holders, and thousands of the UK’s retailers, large and small, to commercially rollout by Visa at scale in the UK this year.

This announcement means that the service will now be commercially available to the majority of internet shoppers in the UK before the end of 2015.

Frictionless commerce is part of Visa Europe’s growing portfolio of products enabling frictionless commerce for retailers and consumers. Offering simple, secure online payments, by Visa is designed to increase the convenience of online shopping, reducing the proportion of sales that are abandoned during the checkout process, currently estimated to be over 68%*.

When shopping online, consumers can access their service online from whichever device they prefer, including tablet and smartphone, so they can shop anywhere, anytime, without having to enter sensitive card details in public. by Visa can store multiple payment cards and every purchase is secured in just a few clicks.

New retailers embracing by Visa

The new retailers committed to the service include the Arcadia Group, owners of Topshop, Topman, Dorothy Perkins, Burton, Wallis, Miss Selfridge, and Evans. Commitment has also been secured from other leading online services including Iceland, bathstore and by Visa's Commercial Launch in the UK

Wendy Martin, Executive Director, by Visa: “We’re extremely proud to announce the commercial launch and widespread availability of by Visa in the UK. A recent study by Accenture found that almost half of consumers surveyed plan to increase the number of their online purchases in the future, so we think that the digital payment service is as important for the online environment as contactless is in the face-to-face environment.

The uptake of the service by retailers and banks across the country will further enable frictionless commerce, making online shopping – particularly checking out – easier, quicker and safer for the consumer, reducing the abandonment rate for merchants.”

* This value is an average value from 29 different studies containing statistics on e-commerce shopping cart abandonment.

About by Visa by Visa is a service that allows you to securely save all your debit, credit and pre-paid card details online. It saves you time and effort when you shop online because, instead of manually entering your card details when you checkout, you simply log into your digital wallet with your email address and password. Plus it’s a safe way to make online payments as paying with by Visa shields your full card details from the website you’re making a payment to.

About Visa Europe

Visa Europe is a payments technology business owned and operated by member banks and other payment service providers from 37 countries across Europe. There are more than 500 million Visa cards in Europe, while €1 in every €6 spent in Europe is on a Visa card. Total expenditure on Visa cards exceeds €2 trillion annually, with €1.5 trillion spent at point-of-sale.

Since 2004, Visa Europe has been independent of Visa Inc. and incorporated in the UK, with an exclusive, irrevocable and perpetual licence in Europe. Both companies work in partnership to enable global Visa payments in more than 200 countries and territories.


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