Double digit growth for European E-commerce Sales

BRUSSELS | The European B2C e-commerce sector had another successful year in 2014. Even though the growth rate of the e-commerce turnover decreased somewhat, it still achieved double digits. In total, European B2C e-commerce sales increased by more than 14%, reaching € 423.8 billion.

Double-Digit Growth

The 28 member states of the European Union together experienced a similar growth, resulting in an e-commerce turnover of almost 370 billion euro. 

“It is great to see that B2C European e-commerce is performing so well. On a global scale, the European market ranked second last year, only behind Asia-Pacific, which is mainly driven by the unleashed Chinese e-commerce market", says Wijnand Jongen, Chairman of Ecommerce Europe’s Executive Committee.

"Europe is expected to experience another double-digit growth next year. According to our forecast European B2C e-commerce sales will increase by 12.5% and amount to € 477 billion in 2015. With this, Europe will increase its lead on third-ranked North America.”

E-commerce increasingly important for European economy

Whereas e-commerce is still booming within Europe, the overall economy is only just getting back on its feet. This is evidenced by the fact the European GDP only increased by 1.6% to € 17.3 trillion. Within the EU28 this growth rate was even a little lower, at 1.4%.

The share of e-commerce within the European GDP continues to grow. Whereas this rate amounted to 1.27% in 2009, the eGDP nearly doubled to 2.45% in 2014. It is expected that this share will grow even more strongly in the next few years, probably reaching a European eGDP of around 6% in 2020.

Websites and parcels

Other indicators of the growing importance of e-commerce in the European economy are the number of B2C websites and the amount of parcels sent in 2014. Both these figures grew considerably compared to the preceding year. Whereas there were around 650,000 B2C websites and 3.7 billion parcels were sent in Europe in 2014, Ecommerce Europe estimates that these numbers increased to about 715,000 B2C websites and 4.0 billion parcels sent in 2014.

2.5 million e-commerce jobs

Finally, the number of jobs created directly and indirectly by the B2C e-commerce sector is estimated at nearly 2.5 million in Europe. This figure will undoubtedly grow with the on-going increase and penetration of the Internet in the European society, and the projected growth of (B2C) e-commerce.

United Kingdom remains largest B2C e-commerce market

Just like in 2013, the United Kingdom was the most important B2C e-commerce market within Europe in 2014. Its e-commerce turnover increased by 14.7% and reached € 127.1 billion. With this growth, the UK increased its lead on its nearest rivals Germany (€ 71.2 billion, +12.3%) and France (€ 56.8 billion, +11.2%).

Western Europe by far largest region

Not surprisingly, Western Europe, the region that includes both the UK and France in this report, is by far the largest region in terms of e-commerce sales. Western European B2C e-commerce sales amounted to € 208.1 billion last year, representing nearly half of the entire European B2C turnover.

Russia: +25% growth in e-commerce sales

Central Europe, in which we find Germany, was the second largest B2C e-commerce region, with a turnover of € 106.5 billion and a market share of a little over 25%. In general, the biggest growth can be found in Central and Eastern Europe, with Russia leading the way. In 2014 this Eastern European giant accomplished a growth of no less than 25.4%, resulting in an e-commerce turnover of 18.8 billion euro.

Combined with the fact that Russia is already the fourth-ranked e-commerce market within Europe, this growth rate makes it clear that the country is an e-commerce force to be reckoned with.


More European e-commerce facts and figures can be downloaded through the light version of the European B2C E-commerce Report 2015 and free infographics. In addition, the complete report can be ordered. 

The European e-commerce figures are compiled with the help of various national e-commerce associations and in cooperation with GfK and powered by GlobalCollect | Ingenico.

About Ecommerce Europe

Ecommerce Europe is the association representing 25,000+ companies selling products and/or services online to consumers in Europe. Founded by leading national e-commerce associations, its mission is to advance the interests and influence of e-commerce in Europe through advocacy, communication and networking.


Article sourced from Press Release by Ecommerce Europe, June 17th, 2015

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