Eliminating friction in the buying experience
“Consumers expect to get what they want, when they want it in digital commerce channels and eliminating friction in the buying experience is a big part of that,” said Thad Peterson, Senior Analyst at Aite Group.
“Shopping cart abandonment has been a big problem for merchants and providing a secure and seamless shopping experience increases sales. It’s essential that merchants provide customers with the tools to make shopping and buying fast and easy—and Visa Checkout does just that.”
Almost 250,000 merchants support Visa Checkout
The expanded list brings the number of merchants to accept Visa Checkout to nearly a quarter million globally, while financial institution partners have grown to over 330. In just the last two months alone, Visa Checkout saw a surge of activity, with an average monthly enrollment growth rate of over 30 percent in June and July 2015.
Visa Checkout: 6 million users, live in 16 Countries
Only one year after launching, the service has more than six million registered users, and has seen registered user sign ups increase by more than 92 percent since the beginning of 2015. Visa Checkout is available in 16 countries around the world: Australia, Argentina, Brazil, Canada, Chile, China, Colombia, Hong Kong, Malaysia, Mexico, New Zealand, Peru, Singapore, South Africa, United Arab Emirates, and the United States.
New Merchants to accept Visa Checkout
The newly signed merchant partners by country include:
- United States: Best Buy, Barnes & Noble, Barnes & Noble College, Cle de Peau Beaute, delivery.com, EllenShop.com, JustFab, LivingSocial, Shiseido, ShoeDazzle, Shutterfly, Sport Chalet Mobile, StudentUniverse, Under Armour, Taco Bell, Title Nine and zulily
- Australia: Event Cinemas, Village Cinemas, Hoyts, Moshtix, The Roses Only Group and Ticketek
- Canada: Grand & Toy and Heart and Stroke Foundation
- Colombia: Archies, Agrocampo, BabyMarket, Carulla.com, Exito.com, Falabella.com, Myriam Camhi and Unicef
“At Barnes & Noble College, we are all about delivering the ultimate experience to our students and other customers, and that includes offering choice and convenience in their payment options,” said Lisa Malat, vice president, operations, and chief marketing officer of Barnes & Noble College, which serves over 5.3 million students and faculty members.
Our partnership with Visa Checkout offers exactly that, making the purchasing process simpler for students, while offering them opportunities to save money through discounts on back-to-campus purchases.”
Participating Visa Checkout Issuing BanksIn addition to the range of new, global merchants, more issuers around the world are also offering Visa Checkout to their customers to enable fast, secure online shopping from anywhere. This is especially true in China and United Arab Emirates, where consumer demand for overseas goods continues to grow, and issuer partners now include:
- China: China Merchants Bank, Shanghai Pudong Development Bank, China Everbright Bank, Bank of Guangzhou, and The Card Center, China Minsheng Banking Corp. Ltd.
- United Arab Emirates: Mashreq, Emirates NBD, Majid Al Futtaim Finance, Dubai Islamic Bank, Emirates Islamic Bank
Visa Checkout’s mobile app inlineAs of August 10, 2015, China Merchants Bank (CMB) and Shanghai Pudong Development Bank (SPDB) are the first two issuers in the world who have launched Visa Checkout’s mobile app inline provisioning within their banking apps, providing their customers with an easy way to enroll in Visa Checkout for shopping online at overseas merchants.
Co-Marketing Success Stories
Visa Checkout will launch several new global co-marketing campaigns with merchants this fall, ranging from consumer promotions to social media campaigns and sponsorship marketing. Merchants that have previously partnered in successful promotional campaigns include Dunkin’ Donuts, Fandango, Gymboree, Pizza Hut, Virgin America, Williams-Sonoma and zulily in the U.S., Cineplex Theatres and Indigo Books & Music in Canada and Freedom Pizza in the United Arab Emirates.
To kick-off the fall, Visa Checkout will partner with The Ellen DeGeneres Show for the season 13 premiere week. Viewers will see Visa Checkout and key merchant partners in and around Ellen’s exciting premiere week, both in Los Angeles and New York City.
About Visa Checkout: The Easier Way to Check OutVisa Checkout is an online service from Visa that allows consumers to securely store their shipping and payment information without ever having to re-enter the information when shopping online. With Visa Checkout, consumers can simply enter their username and password, and click a button to complete the purchase.
Since its launch less than a year ago, more than six million customers have signed up for Visa Checkout accounts. Nearly a quarterly million large and small merchants and over 330 financial institution partners now offer Visa Checkout globally. These represent some of the biggest retailers on the internet, including Staples, Rakuten, Neiman Marcus, Gap, Pizza Hut, Orbitz, and Virgin America.
Visa Checkout is available in 16 countries around the world. These are: Australia, Argentina, Brazil, Canada, Chile, China, Colombia, Hong Kong, Malaysia, Mexico, New Zealand, Peru, Singapore, South Africa, United Arab Emirates, and the United States.Visa Checkout is the fast checkout service managed by Visa Inc. covering all global markets excluding Europe. Visa Europe covers the European markets and has developed its Visa Checkout look-a-like service called V.me by Visa.