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PayU & Citrus Pay agree to a $130M landmark deal in Indian fintech

14 August 2016: PayU, the global online payment service provider, today announces that Citrus Pay, a leading Indian payments technology player, will become part of its Indian operation. PayU’s $130M transaction is the largest ever M&A cash deal in Indian fintech, demonstrating its payments and financial services expansion strategy.


The deal will grow PayU India customers to more than 30 million, processing a forecasted 150 million transactions in 2016 worth a combined $4.2 billion, growing at 50%+ YoY. The agreement also enables PayU to quickly bring additional innovative financial services to market for its business and consumer customers.


Amrish Rau, currently Citrus Pay managing director, will become CEO of PayU in India. Reporting to PayU Global CEO, Laurent le Moal, he will lead a talented entrepreneurial management team across PayU and Citrus Pay. Shailaz Nag, PayU cofounder will focus on new areas of growth through new bank alliances, and Citrus Pay founder, Jitendra Gupta will drive PayU’s Fintech foray into credit through Citrus Pay's Lazypay. Nitin Gupta, PayU cofounder, will help complete the transition to the new leadership team before departing PayU to pursue his entrepreneurial ambitions.


The Indian online payments industry is rapidly growing, attributed to a rise in smartphone use and an active policy push to drive financial inclusion. A recent Boston Consulting Group report estimated digital transactions will hit $500 billion by 2020, ten times its current level.


The agreement, due to close in Q3 2016, capitalizes on this market growth and brings together two complementary businesses. PayU will be able to maximize its existing franchise in ecommerce, and grow vertical market leadership in the airline and telecoms industries. PayU will also continue to develop Citrus Pay’s consumer brands, LazyPay and Sellfie.


Laurent le Moal, CEO of PayU, said: “Today’s announcement is a significant milestone for both businesses, as well as the fintech industry in India. It is exciting for everyone across the PayU and Citrus teams as we bring together new capabilities that will help us to better serve our collective clients."


I’m delighted that Amrish Rau, Shailaz Nag and Jitendra Gupta will lead PayU in India and unite our future strategy. Everyone at Citrus Pay and PayU is driven by an entrepreneurial passion to increase access to financial services in emerging markets. We are excited about the opportunity to capitalize on our shared heritage in payments and build a broader financial services proposition, something PayU is focused on across all of the 16 countries we operate in.”


Citrus Pay was founded in 2011 by Jitendra Gupta and Satyen Kothari. It has become one of the fastest growing Indian fintech companies. .


PayU is part of Naspers, a global Internet and entertainment group and one of the largest technology investors in the world. Following completion of the deal, Citrus Pay will be wholly owned by Naspers, strengthening its Payments division and supporting its strategy to grow its financial services footprint across emerging markets with long-term growth potential.


PayU is a leading financial services provider in global growth markets. We deliver innovative technology that enables billions of people and millions of merchants to buy and sell online.

Our local operations span 17 markets across Asia, Central and Eastern Europe, Latin America, the Middle East and Africa.

As a leading online payment service provider, we deploy more than 300 payment methods and PCI certified platforms to process approximately 1.2 million payments every single day. We also specialise in innovative consumer and small business products that improve access to credit and banking services in markets that are underserved by traditional financial services providers.

With a heritage in payments, PayU has a strong track record creating fast, simple and efficient financial services technology that meet the unique needs of the merchants and consumers in our local markets.

We believe in collaboration and partnerships. That’s why we have become one of the leading fintech investors globally, combining the expertise of high growth companies with our own unique local knowledge and technology to ensure that our customers have access to the best financial services.

PayU is the fintech and e-payments division of Naspers, a global internet and entertainment group and one of the largest technology investors in the world. Operating in more than 120 countries and markets with long-term growth potential, Naspers builds leading companies that empower people and enrich communities. Naspers is listed on the Johannesburg Stock Exchange (NPN.SJ) and has an ADR listing on the London Stock Exchange (LSE: NPSN).

Article sourced from Press Release by PayU, dated August 14th, 2018

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