Optimal Payments announces presence at ad:tech 2011, London exhibition

Race against Zoe Gillings, Britain’s leading Olympic snowsports athlete

Monday, 19 September 2011 – Optimal Payments Plc (LSE: OPAY), the leading alternative payments business, announces that it will be exhibiting at the forthcoming ad:tech London 2011 exhibition on 21 to 22 September, to be held in the National Hall at London’s Olympia.

For the seventh year in the UK, the online marketing and advertising community will come together for ad:tech London 2011 ( to discuss latest trends and market figures, share best practices and address industry challenges.  Optimal Payments will have a number of payments experts on hand to discuss the particular issues around payments and solutions it can offer to companies who are looking to accept payments online in the digital eCommerce market. 

Optimal Payments, a leading provider of online payment solutions since 1996, offers turnkey merchant accounts and payment gateway solutions. We provide credit/debit card processing and alternative payment methods to eCommerce businesses worldwide. Our proprietary gateway is feature-rich, reliable and secure. To find out more or arrange an appointment at the show, contact us at +44 (0)845 485 1256 or  Alternatively visit us at Stand 232 on 21 or 22 September, or visit our website at

This year, Optimal Payments is offering visitors to the show the opportunity to race against Britain’s number one Olympic snow sports athlete, Zoe Gillings.  Zoe, sponsored by Optimal Payments’ NETELLER, will be present at the show on our stand on both days and visitors can race against Zoe in a virtual snowboard race.  The two visitors with the best times that day will be invited back for a head-to-head race in the afternoon with the winner receiving a personalised prize.

Also, from 1:50 p.m. at the Engage and Convert Theatre on Thursday 22 September (day 2), David Jokinen, VP of Product at Optimal Payments will be speaking on ‘Optimising your conversions by accepting international currencies and offering secure payment options’.

“It is imperative for merchants in the online marketing and advertising world to be able to accept payments easily and quickly.  Optimal Payments has many years’ experience of developing tailored payment solutions that increase customer choice and meet the needs of the biggest merchants – while taking away the risk associated with customer data loss and privacy breaches.  This show provides a great opportunity for merchants to see our solutions in practice – and test your snowboard skills at the same time,” said Martin Leroux, Executive Vice President of Sales at Optimal Payments.

About Optimal Payments Plc

Trusted by businesses and consumers in over 180 countries to move and manage billions of dollars each year, Optimal Payments Plc is the leading payments company offering a true alternative to banks and card schemes. Merchants use the NETBANX® processing service to simplify how they accept and settle card, direct-from-bank, and cash payments; and the NETELLER® payment account to increase margins, capture new customers and increase their lifetime value. Being independent has allowed the company to support tens-of-thousands of retailers and merchants in many geographies and across multiple industries.

Optimal Payments Plc is quoted on the London Stock Exchange's AIM, with a ticker symbol of OPAY. Subsidiary company NETELLER (UK) Ltd is authorised and regulated as an e-money issuer by the UK's Financial Services Authority (FSA).

For more information about Optimal Payments visit or subscribe at  

Media and Investor Contacts

Optimal Payments' media relations team can be contacted through the Media Relations Contact page. Relations with the investor and analyst community are managed by Citigate Dewe Rogerson who can be contacted through the Investor Relations Contact page.

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