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Brazilians' love of online shopping growing say study

BRASILIA - More and more Brazilians are shopping online and spending more time on retail sites according to a March 7 report by digital analysts comScore.

The report found that throughout the fourth quarter (Q4) of 2011, Brazilians spent a total of 4.1 billion minutes shopping online, representing an increase of 10 percent from the previous year.

In addition the number of total visits to retail sites in Q4 2011 increased by 19 percent from the previous year and the number of page visits jumped to 8.3 billion, an increase of 14 percent from the same period in the previous year.

The top destination for Brazilians looking to purchase goods online was MercadoLibre, followed by Lojas Americanas, both of which sell a variety of commercial goods.

American hypermarket Walmart came ninth out of the top ten most visited retail sites by internet in Brazil in December 2011. Amazon, which according to a January report by Nielsen, is the seventh most visited of all sites in the USA, and the top retail site, did not make the top ten most popular retail sites in Brazil.

According to the comScore report the ten most popular retail sites in Brazil in December 2011, according to average minutes per visitor, average pages per visitor and average visits per visitor were:

01. MercadoLibre

02. Lojas Americanas

03. Magazineluiza.com.br

04. Casasbahia.com.br

05. Netshoes Group

06. Pontofrio.com.br

07. Extra.com.br

08. BuscaPe.com Inc.

09. Wal-Mart

10. UOL Shopping

 

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