Posts Tagged “A/B Testing”

A/B study | Payment Solution Be2Bill drives conversion rates by 7-10%

BRUSSELS  | A study conducted by AB Tasty, a company specialised in online comparative tests, confirms the decisive influence of the payment solution Be2bill (Rentabiliweb group) on merchant site shopping cart conversion rates.


Adyen empowering PhotoBox in France and UK

PARIS | PhotoBox, Europe’s leading personalised product printing company, and Adyen, the global payments company, have expanded their partnership to two more markets – France and the UK – following their successful experience in 15 other European countries.


Adyen Announces Availability of A/B Testing of Payment Pages

AMSTERDAM | Adyen, the multichannel payment solution transforming business globally, has today announced the availability of A/B Testing of payment pages, a new capability that enables merchants to optimize conversion rates by concurrently testing and measuring different payment pages. A/B Testing splits shoppers between different versions of the payment page – each with differing skins and layout – in order to generate deep analytic data that can be used to manipulate and optimize the payment page.


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