The First Dutch Ecommerce Benchmark by Ecommerce Foundation
Based upon the analysis of the data, it appears that the larger Dutch businesses (more employees) perform better than their smaller competition. For example, the bounce rate - the percentage of visitors who enter a particular webpage and then leave rather than continuing - is substantially lower. Also with respect to the average shipping cost, the bigger players do better. Both can easily be explained by having more staff dedicated in optimising site traffic and conversion, and economies of scale to profit from.